Despite the importance of traditional business fundamentals such as survival and expansion, sustainability is a topic that should not be overlooked. In fact, according to research conducted by Edelman Trust Barometer in 2022 , 59% of respondents believe businesses are failing to adequately address issues related to climate change or economic inequality. On the other hand, it seems values-driven decision making from consumers and stakeholders is increasingly prominent; 58% would buy or advocate for brands based on their beliefs while 60% gravitate towards workplaces with similar ideals.
Don’t be a DORA Ignorer
“How did you go bankrupt?” asks one of the protagonists in Ernest Hemmingway’s novel, The Sun Also Rises. “Two ways,” comes the reply. “Gradually and then suddenly.” This memorable response
