Business vs the consumer and stakeholder priorities

Businesses falling short on environmental, social responsibility; consumers, employees seek values-aligned brands and workplaces.

Despite the importance of traditional business fundamentals such as survival and expansion, sustainability is a topic that should not be overlooked. In fact, according to research conducted by Edelman Trust Barometer in 2022 , 59% of respondents believe businesses are failing to adequately address issues related to climate change or economic inequality. On the other hand, it seems values-driven decision making from consumers and stakeholders is increasingly prominent; 58% would buy or advocate for brands based on their beliefs while 60% gravitate towards workplaces with similar ideals.

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A diverse group of small and medium-sized enterprise (SME) employees from various industries, working together in a collaborative workspace, symbolizing the importance of sustainability and environmental responsibility during challenging times.

ESG Commitments for SME’s

BLOG 17th October 2022 ESG commitments for SMEs during tough times Small and medium enterprises (SMEs) are being buffeted by global events beyond their control, and economic activity looks set

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